Hi there I'm Gurjeet Kanda and I characterise myself like that of an amoeba, an individual who adapts in any situation and circumstance. I started my career with gaining experience in the hospitality sector. Wherein I learnt and implemented various strategic functions of staffing, planning of sales strategies & implementation, maximizing occupancy rate and maintaining customer relations, budgeting & analyzing different domains to promote the institute.
Further to which I got an opportunity to work in medical sector where I joined as manager branding and marketing. Being a sector switch, one thing I learnt in the process is that be it customer or be it patients, relationship management and accomplishing what’s promised holds a critical role for the organization to run & prosper.
My current job has taught me and given me a vivid experience in the field of branding & marketing wherein the 4P’s of marketing play a crucial role.
With the increasing popularity of digitization, digital marketing is a mandatory tool for functioning in the field of marketing. Thus, I expanded my horizons to the same by learning & implementing SEO tricks & SMM.
Have been skillfully handling the social pages of my current organization as well as been designing the creatives required to promote the same.
Thus, doing justice to the name amoeba, I’ve learnt, grown and adapted in both, hospitality & medical sector. Currently I am looking forward to an opportunity where I can work effectively, implement my skills and efficiently accomplish the tasks expected and help the organization grow.
Campaign Management Branding
Social Media Events Content Designing Content Strategy Creative Initiatives & Financial Planning Competition Analysis of Product & Pricing CRM & Training Program Client Database Management
Head-Marketing & Branding, SaiShree Hospital, Pune
Market segmentation & targeting, database management, competition analysis, repeat customer management, branding communication(Indoor & outdoor), revenue maximisation, digital marketing, event plannings (healthcare camps, employee relationship building activities & training programs for staff)
March 2017 - March 2018
Manager - Marketing & Branding, 7 Orange Healthcare, Pune
Product & pricing, CRM & training programs, health check-up camps, Revenue generation Planing & Implementation.
June 2014 - May 2015
Sales Coordinator, Royal Orchid Central, Pune
Client reservations, Mediating between the sales team, customers & other staff members, Client database management, Inbound sales management.
Sadhu Vaswani Institute of Management Studies, Pune
Generic and Domain Knowledge - Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management and allied domains to the solutions of real-world complex business issues
Problem Solving & Innovation - Ability to Identify, formulate and provide innovative solution frameworks to real world complex business and social problems by systematically applying modern quantitative and qualitative problem solving tools and techniques
Critical Thinking - Ability to conduct investigation of multidimensional business problems using research based knowledge and research methods to arrive at data driven decisions
Effective Communication - Ability to effectively communicate in cross-cultural settings, in technology mediated environments, especially in the business context and with society at large
Leadership and Team Work - Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders
Entrepreneurship - Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses
St.Mira's College of Business Administration
Business Organization & Systems
Business Communication Skills
Business Accounting & Economics
Business Mathematics, Statistics & Informatics
Principles of Management, Marketing and Finance
Interests & Achievements
Participated in Rotary Indian International Model United Nations Assembly (RIIMUN 2014)
Participation in several debates and presentation competitions during graduation
Acquired 2nd position in presentation competition organized by university of Pune
Participated and won the best actor’s award organized by Sadhu Vaswani institute
Enacted in a short documentary film, shot for the ‘YES’ foundation (NGO)